Reshaping Lab Testing
Come up with a platform where users could discretely send or request home-based testing products that allow them to test themselves and their children. Companies could also use it to test their employees, in a private setting and monitor their on-going progress.
We created the Identifibio mobile app where, apart from getting on-demand testing solutions delivered, physicians could connect patients to the treatment and recovery through a network of professional resources. I took charge of the look, feel and overall journey of the app.
Salt-baeing the Experience
Since Identifibio is targetted to a broad number of individuals, organizations, and corporations, we needed to make sure it was user-friendly and also attractive enough for users and physicians to feel captivated by it. Tools and resources in this type of field are often uninviting, stale and boring. Hence, I suggested creating something clean with a rich, vivid and radiant color palette.
We decided to use an animated background for certain screens to add some flair and sophistication.
One of the functionalities we wanted to include on Identifibio was the ability for physicians to log in through the app with their respective NPI number and select to which patients send a lab test.
Here are some screens from a patient/user standpoint. The app provides the capability to find a nearby lab to get tested, schedule a test, order an "at-home" testing kit, and be able to receive the results directly to your account.
I'm always striving to help teams create experiences that help improve people’s lives. You can reach me at:
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